Behind the Scenes: How we craft premium handmade rugs
BEHIND THE SCENES
As a vertically integrated manufacturer from Bhadohi, India, we manage the entire lifecycle of rug production. This complete control ensures absolute quality, customizable specs, and highly competitive wholesale pricing for global importers, brands, and hospitality projects.
We translate your visual ideas and dimensions into precise CAD weaving maps and select color matching via the Pantone system.
We source 100% natural yarns (New Zealand wool, viscose, bamboo silk) and dye them sustainably in large custom vats.
Master artisans weave, knot, or hand-tuft the carpets on vertical looms using techniques passed down for generations.
Rugs undergo professional washing, shearing, final 3-tier inspection, custom packaging, and secure global cargo dispatch.
Real images showcasing the authentic hands and tools behind our rugs
Only premium New Zealand wool, organic cotton, and bamboo silk are selected.
Yarn dyed in custom vats to achieve the exact color shades for client collections.
Our local master artisans hand-weave complex patterns node-by-node on upright looms.
Precision hand-tufting guns are utilized to create thick, plush textures for custom orders.
Finished rugs are washed in clean water and sheared to ensure flat, even piles.
Each piece is checked for colorfastness, wrapped securely, and loaded for global shipping.
